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Noble 33 Debuts Modern Mexican Steakhouse, TOCA MADERA in Houston
Spanning nearly 14,000 square-feet, the Houston outpost of the popular, high-energy restaurant features an outdoor dining patio, two bars, a speakeasy and more
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Modern Mexican steakhouse, Toca Madera, has debuted in Houston and is located at the ground floor of The Pavilion at The Allen at 1755 Allen Parkway Suite 101, Houston, TX.
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Toca Madera, an immersive dining experience operated by global hospitality group Noble 33 – with existing locations in Los Angeles, Las Vegas, and Scottsdale, spans nearly 14,000 square feet with a 317-seat count. This marks Noble 33’s first restaurant in Texas.
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Houstonians can enjoy an outdoor dining patio overlooking Eleanor Tinsley Park, along with two full-service bars, a lounge, a private member’s club, and a private dining room paired with an elevated, high-energy atmosphere and nightly live entertainment.
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“Bringing a Noble 33 concept to Texas has always been a goal of ours, so we are beyond excited and ready for the June opening of Toca Madera,” says Mikey Tanha, Co-founder and CEO of Noble 33. “Houston marks Toca Madera’s fourth and largest location – a testament to the city’s international flare and palate and we can’t wait for all to enjoy the Toca Madera experience.”
The signature design by award-winning Monochrome is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience. Distinct highlights include the ‘The Bird’s Nest’, an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping undulated wood slat ceiling.
“Toca Madera Houston offers a unique high touch dining experience that speaks to all the senses,” says Tosh Berman, Co-founder and Chairman of Noble 33. “Great detail and attention is given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey.”
The Houston menu, with Executive Chef Christian Brennen at the helm, features Toca Madera’s signature and popular dishes.
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Guests will be transported to Mexico City through a selection of modern Mexican cuisine prepared with sustainable, organic ingredients. Highlights include the rose-shaped Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre and A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, Cali green onions, and micro shiso.
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At the heart of Toca Madera Houston’s menu is a carefully curated selection of premium Australian and Japanese beef. The Toca Steak menu includes a selection of premium steaks, starring the show stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.
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The dynamic farm-to-glass mixology program, helmed by Beverage Director Carla Lorenzo, emphasizes fresh, seasonal ingredients while offering a vast and versatile selection of tequila and mezcal. Guests can expect Toca Madera’s cult-favorite cocktails including Como la Flor, served with edible flowers and rose air, engaging all of the senses.
Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.
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Noble 33 looks forward to expanding its footprint with upcoming openings including Meduza Mediterrania in Houston; Toca Madera, Casa Madera and Sparrow Italia in Miami, Florida; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce, in Kansas City.
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Toca Madera is located at the Lifestyle Pavilion at The Allen, 1755 Allen Parkway, Houston, TX 77019.
The restaurant will operate six days a week to begin, Tuesday through Thursday 5pm – 12am, Friday and Saturday 5pm – 1am:, Sunday 5pm – 12am, closed Monday.
For additional information, visit Toca Madera online at www.tocamadera.com or on Instagram @TocaMadera, and find Noble 33 at www.noble33.com or on Instagram @Noble.33.
PHOTOS: V. SWEETEN