PLUME Takes Flight: A New Cocktail Bar with Peacock Panache Opens in West Heights

Houston’s savvy nightcrawlers are due for a high-end infusion of experiential glam and polish when Plume opens Friday, July 26, in one of the city’s most dynamic drinking and dining neighborhoods.

The high-energy cocktail bar with a tapas-style bites menu and chic Art Deco-inspired interiors will occupy a choice location at Braun Enterprises’ recently debuted Urban Office – West Heights redevelopment at W. 22nd and Beall streets.

Plume, named for an ornamental arrangement of feathers, is the first project from Golden Ratio Hospitality Group. This newly formed company includes Braun Enterprises partners Dan Braun and James Fitch, along with Ted Baker, a nearly 30-year veteran in the food and beverage industry. Situated just a quick two-block walk north of the vibrant 20th Street, Plume plans to create a chic atmosphere, promising a sophisticated but approachable experience for both local patrons and visitors.

“Plume is designed to make you feel at home, whether you’re out with friends or on a date,” said Plume co-owner, Ted Baker. “Our drinks impress with their presentation and quality, while our food provides a unique and approachable twist. There’s truly something for everyone here.”

The cocktail menu at Plume is a standout, featuring house creations such as the Chili Kissed Avocado Margarita — a creamy and spicy twist on the classic margarita, made with chili oil-washed tequila and avocado cordial with a rim of chamoy and spicy salt. Another highlight is the Rich and Dirty — a luxurious take on the classic dirty martini, fashioned with Kastra Elion Vodka, extra virgin vermouth, and house-made olive brine, shaken and served with a blue cheese-stuffed olive.

Alongside these inventive cocktails, Plume offers a curated selection of house shots, classic cocktails like the espresso martini, negroni, and paloma, as well as an extensive wine list and a rotation of seasonal mocktails. Guests can also enjoy a curated lineup of small-bottle and canned beers, a robust selection of fine wines and champagnes, and a variety of sophisticated zero-proof mocktails, ensuring there’s something for every guest.

The tapas-style menu is designed to complement the drinks, featuring delectable bites such as Meatballs in Chipotle Ragout with Parmesan — savory meatballs simmered in a smoky chipotle ragout sauce, finished with grated Parmigiano Reggiano. Photo: Duc Hoang.

Another must-try is the Bacon-Wrapped Dates Stuffed with Stilton —sweet dates stuffed with rich blue cheese, wrapped in crispy bacon for a blend of sweet, savory, and salty flavors. For those with a sweet tooth, the menu includes indulgent options like Chocolate and Hazelnut Pot-de-Crème and an oversize chocolate cookie. Photo: Duc Hoang.

Plume will be open Sunday, Tuesday and Wednesday from 4 p.m. to midnight, Thursday through Saturday 4 p.m. to 2 a.m. and closed Monday. Valet and street parking are available. For more information, please visit www.plumehtx.com or follow them on Instagram at @plumehtx.

PHOTOS: V. SWEETEN