2026 Houston AutoBoative Show Ready for Enthusiasts with Much to See on January 28-February 1, 2026

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Largest Auto & Boat Event Returns January 28–February 1 at NRG Center

It’s time to rev your engines and make waves for the 2026 Houston AutoBoative Show, returning January 28–February 1 at NRG Center. For the fifth year in a row, the Houston Auto Show and Houston Boat Show are combined under one roof as a five-day event that showcases everything that moves—on land and water.

From engines to anchors, this epic motor show is the region’s ultimate destination to shop, compare, and experience everything from luxury yachts and fishing boats, to cars, trucks, SUVs and EVs, in one place. Promising new attractions like a Polaris off-road track, a Modern Luxury Lane and the return of Camp Jeep and Ram Track, the 2026 AutoBoative Show shouldn’t be missed.

“This is Houston’s biggest celebration of vehicles and adventure,” said RoShelle Salinas, President of the Houston Auto Show. “Whether you’re a weekend boater, car enthusiast, or first-time buyer, the AutoBoative Show brings together every lifestyle under one roof.”

What’s In Store for 2026

  • Polaris Off-Road Adventure, the presenting sponsor of the Houston Boat Show, anchors an all-new adventure area packed with off-road thrills and rugged performance demonstrations.
  • Give Back Day, on Thursday, Jan. 29, the AutoBoative Show will shine a spotlight on 20 of Houston’s best nonprofits for guests to learn about volunteering or donating, and being part of these organizations.
  • Test Driving, showcasing the latest electric, hybrid and gas models attendees can test drive vehicles from Camp Jeep, Ram Track, Chevrolet, Ford, Stellantis, Subaru and Toyota.
  • Expert-led Tours, for serious shoppers, journalists from the Texas Auto Writers Association will lead groups through vehicle options that fit their lifestyle and provide unbiased and knowledgeable information on each vehicle sector.
  • Family Fun Activities, Modern Luxury Lane, and a Classic Car Collection returns, with new interactive elements and photo ops.
  • Automotive Brands: Acura, Aston Martin, BMW, Buick, Bugatti, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, INEOS, Jeep, Kia, Lincoln, Lotus, Lucid, Mazda, Mercedes Benz, Nissan, Ram, Rolls Royce, Subaru, Toyota, and Volkswagen.
  • Boat Brands:  More than five acres of boats include all types of boats from fishing and jet skis to yachts and pontoons.

“This year is especially momentous as we celebrate 71 incredible years of the Houston Boat Show and the 43rd year of the Houston Auto Show,” said Boat Show Chairman Bob Johnson of Reynolds Marine. “These two legendary events create a dynamic destination filled with innovation, lifestyle experiences, and all-out fun for every generation.”

For guests who want to be first in line for the fun, the AutoBoative Show experience begins with an exclusive VIP Night, hosted by Modern Luxury and presented by Wier Commercial Construction, an exclusive adults-only preview evening featuring specialty vehicles, live entertainment, and a first look at the exhibits before doors open to the public. VIP tickets include complimentary parking, hors d’oeuvres, and beverages for only $75.

Tickets & Hours

Tickets are available now at www.AutoBoativeShow.com.

  • Adults: $20 online and Family Four Packs for $60 ($20 savings)
  • Children : Under 6 free
  • VIP Night: $75 per person (limited availability)

Show Hours Jan. 28-Feb. 1:

  • Wednesday–Friday: 11 a.m.–8 p.m.
  • Saturday: 10 a.m.–8 p.m.
  • Sunday: 10 a.m.–6 p.m.

For event updates, follow @HoustonAutoShow and @HoustonBoatShow on social media.

Featured photo: Matthew Kelly; Photos courtesy of Houston Autoboative Show

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