IMMERSIVE FRIDA KAHLO Now Open and Showcasing Diverse Portfolio of Artist
The Creative Team Behind Immersive Van Gogh Directs Its Lens to the Life and Work of Frida Kahlo
Immersive Frida Kahlo is at Lighthouse ArtSpace Houston at 1314 Brittmore Road.
Lighthouse Immersive, North America’s leading producer of ground-breaking experiential art exhibits, and Impact Museums announce their newest immersive art installation, Immersive Frida Kahlo. The show will be on display through April 17, 2022.
On the heels of their critically acclaimed blockbuster Immersive Van Gogh (now on-view in 15 cities), Lighthouse Immersive and Impact Museums have set their sights on the art and life of Frida Kahlo (1907-1954), the beloved 20th century Mexican artist best known for compelling self-portraits and radiant pieces inspired by her life in her native country of Mexico.
The exhibition features some of the artist’s best-known works “brought to life” by the world-renowned master of digital art, Italy’s Massimiliano Siccardi, again accompanied by composer Luca Longobardi’s resonant score. Vittorio Guidotti is the Art Director. A brilliant, bold and uncompromising painter, Kahlo’s work is globally recognized for its raw emotional vitality, vibrant color work and unflinching intimacy.
In addition, Immersive Frida Kahlo arrives Spring 2022 in the following cities: Dallas, Boston, Chicago, Denver, Toronto, Los Angeles.
“The success of Immersive Van Gogh has demonstrated that audiences are excited to experience art in a new way. Our Italian creative team are experts at digitally exploring masterworks in such a way that viewers are not merely passive observers. They obtain an even richer understanding of the artist by seeing the work as its creator might have,” said Lighthouse Immersive Producer Corey Ross.
“Siccardi presents Kahlo’s works in a format very distinct from that which he utilized in examining Van Gogh’s. He does not try to unify the many styles Kahlo used in her lifetime, but instead, presents them to us as a series of kinetic tableaus that may initially contradict – but eventually illuminate – each other.”
“Frida Kahlo’s work is uniquely suited to be explored in an immersive environment and her life story is equally fascinating,” added Lighthouse Immersive Producer Svetlana Dvoretsky. “Kahlo lived her life as one giant journey of exploration, and her art mirrored that journey. Our goal is to give our viewers more than an examination of her work; we also hope they will leave with a richer understanding of the smart, complex woman who created these timeless masterpieces.”
“In this piece, we will chase Frida’s world, always in motion,” adds Siccardi. “We will discover her tenderness and hostilities by taking in her observations and fantasies. Our hope is that viewers will let themselves be penetrated by Frida’s stories, and in so doing, live vicariously through her.”
“We couldn’t be more thrilled to be part of the producing team bringing the amazing work of Frida Kahlo to Houston,” said Vito Iaia, Co-Producer and Co-Founder of Impact Museums. “Following on the incredible response to Immersive Van Gogh, we are confident that Immersive Frida Kahlowill take fans on another groundbreaking journey through the mind of one of the world’s most celebrated artists.”
Kahlo’s work bridges surrealist and magic realism traditions – blending authentic depictions of her life with fantastical elements reflecting her inner thoughts and struggles. Folk art, mysticism, surrealism, magic realism and a notably revealing series of self-portraits are all included in the projections.
Among the works featured in the piece are The Two Fridas (1939), The Wounded Deer (1946), and Diego and I (1946), intermingled with an assortment of photographs, drawings and iconography.
Alongside her paintings, Siccardi’s piece also includes photos of Kahlo at various ages and images of figures from Kahlo’s life that influenced her worldview. The projections are shown on Lighthouse Immersive’s massive architectural canvas, using state-of-the-art projectors for a crisp image and high-quality sound systems that heighten the mood-setting score.
Ticket prices start at $39.99 with timed and flexible options available.
For more information about Immersive Frida Kahlo, visit immersive-frida.com.
Photos by Kyle Flubacker