Fashion and Lifestyle Brand, CONSUELA Debuts New Flagship Store at at LaCenterra at Cinco Ranch in Katy

Celebrating 20 years, Consuela unveils its signature ‘Art of the Unmatched’ design aesthetic

Consuela, the iconic fashion and lifestyle brand with headquarters in Austin, Texas and León, Guanajuato, Mexico, is celebrated for its vibrant, textural handcrafted handbags and accessories. The brand will unveil its new flagship store design at LaCenterra at Cinco Ranch, a premier shopping destination in Katy. The store, located at 23501 Cinco Ranch Boulevard, Space B150, Katy, TX is set to open its doors to the public on March 27, 2025.

“This location holds a special place in my heart as I grew up just outside of Houston,” said Conni Reed, Founder and CEO of Consuela. “From day one, the Greater Houston market was incredibly supportive of Consuela. Expansion into Katy further strengthens those connections.”

The Katy store highlights a significant milestone in Consuela’s evolution into an immersive lifestyle brand, soon expanding beyond handbags and accessories.

“As we celebrate our 20th anniversary this year, we reflect on the love, support and partnerships we have nurtured with our spirited customer communities, retailers, artisans and team members who have stood by our side in our purposeful mission to ‘Make Today Ridiculously Awesome’, Reed added. ‘Make’ is an intentional choice and full of uplifting possibilities. It’s not only a choice, but an approach to life.”

The name Consuela is derived from the verb ‘consolar’, meaning to console, comfort and uplift. This is reflected in Consuela’s simple yet powerful mission that shapes everything Consuela does, from bold, handcrafted handbag designs to a commitment to celebrating resilience, artistry and joy.

“My childhood trips to Mexico inspired me and left a lasting, life-changing impression. After a decade in the corporate world, I decided to follow my artistic passions and create Consuela,” said Reed. “Our products are produced by Mexican-owned factories and by artists and their communities. I’m humbled to partner with these artisans and celebrate their time-honored techniques of weaving, embroidery, bead work and paper mâché that were tied to such fond memories for me. We share the honor of uplifting each other, growing together and supporting the culture and heart of Mexico.”

The ‘Art of the Unmatched’ is Consuela’s trademarked design philosophy and it’s the basis, foundation and inspiration for each collection. Consuela is representative of life’s journey, a collage of sights, sounds, emotions, and travels. Unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake.

Consuela launches seasonal collections of handbags and accessories year-round, featuring bestselling totes, crossbodys, clutches and travel bags and accessories ranging from wallets to cosmetic cases and handcrafted bag charms. Every design showcases the brand’s commitment to master craftsmanship, from durable ConsuelaCloth™, built to withstand life’s adventures, to the use of natural, untreated leather that ages beautifully. Thoughtful details like multiple compartments, built-in card holders and adjustable handwoven straps ensure each product is both functional and evokes emotion.

“The collectability of Consuela excites me most. As a mixed-media artist, transforming my design philosophy into bags makes each piece a functional work of art,” said Reed. “When people connect with art, it’s from a place of emotional connection. Art makes you feel something, and each of our bags is designed to inspire joy — rooted in the spirit of resilience, bold living, authenticity and fun.”

Just as Consuela’s signature handbag and accessories blend artisanal craftsmanship with bold patterns, vibrant colors, unconventional materials and unexpected textures, the brand’s new 4,157-square-foot Katy store reflects the same The Art of the Unmatched™ design aesthetic.

“This store is the embodiment of our The Art of the Unmatched™ design principle. Layering industrial elements with handcrafted details, vintage finds, and artistic finishes have created a one-of-kind space,” said Reed. “Every material, pattern, and finish reflect Consuela’s celebratory spirit. It’s a testament to Consuela’s intentional multidisciplinary exploration of art, fashion and craft.” 

The store exterior features a custom pink tile facade embossed with the Consuela Crest. Modern yet aged plastered brickwork surrounds the interior. Industrial-grade iron and reclaimed wood were reimagined for showroom fixtures, including hand-carved furniture handcrafted by artisans in León, Mexico using traditional methods passed down through generations. Together, all these elements blend artistic techniques with contemporary design.

“Consuela personifies joy, and this space is designed to feel like a celebration. You’ll find disco balls, shimmering mirrors, handcrafted artisanal materials and unexpected glitz and glam that reflects our vibrant, uplifting energy throughout the store. From the exterior to the interior, everything was crafted to tell the story of Consuela—our commitment to working with artisans, uplifting resilient communities, and celebrating the spirit of Mexico through design,” said Reed. “We can’t wait for everyone to experience Consuela!”

The Consuela – Katy, Texas store location will be open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 12 p.m. to 6 p.m.

Photos courtesy of CONSUELA