Bluey X CAMP Brings Interactive Family Experience to The Galleria

Bluey x CAMP, Inspired by One of the Most-Streamed TV Series in the U.S. Debuts in Houston with Fastest-Selling Immersive Experience

Starting February 2025, Houstonians are invited to Bluey x CAMP, an immersive adventure created in collaboration with BBC Studios and the show’s Emmy® Award-winning producers, Ludo Studio. Timed entry tickets for Bluey x CAMP can be purchased here. Families are encouraged to purchase tickets in advance for this fast-selling show.

Families can visit Bluey’s home, a 5,000-square-foot house inspired by the hit TV show. With dancing, games, and a meet-and-greet finale, it’s the ultimate Bluey experience. Come to Bluey x CAMP to:

● Play favorite Bluey games, from Magic Asparagus to Keepy Uppy.
● Show off your best moves in Bluey’s playroom as CAMP Counselors activate DANCE MODE.
● Climb through an epic two-story pillow fort and a cardboard box castle with slides.
● Discover hidden Easter eggs from their favorite Bluey episodes nestled throughout the house — garden gnomes, long dog, and tennis balls galore.
● Enjoy short Bluey animations specially created by Ludo Studio to enhance this immersive experience.
● Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet.
● Shop exclusive Bluey x CAMP co-branded merchandise.

This new location will also feature the CAMP ‘Canteen’, 3,000 square feet of permanent retail space filled with toys, clothing, accessories, a slime creation station, a Splatter Room, a party room for youngsters’ birthdays and one of CAMP’s signature playable trucks. The Canteen is also home to the Magic Door that transports families into rotating themed experiences starting with Bluey x CAMP.

“Opening our brand-new CAMP store in Houston is a huge milestone, and we couldn’t be more excited to bring the magic of CAMP to Southeast Texas, further expanding our regional footprint!” said Jenica Myszkowski, CAMP’s CEO. “We’re thrilled to swing open our Magic Door for the first time in Houston with our wildly popular Bluey x CAMP experience. We’re here to spark joy, inspire play, and create unforgettable memories at The Galleria!”

The hit TV show Bluey is loved by kids and grown ups alike and is the No. 1 most-watched series on streaming this year (2024) to-date in the U.S.* Bluey is available on Disney+, Disney Jr. and Disney Channel; the animated series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo.

“We’re happy to have Bluey x CAMP as the first ever experience behind the Magic Door at the new CAMP store in Houston,” said Stephen Davies, SVP Global Licensing, BBC Studios. “Bringing Bluey fans together inside Bluey’s beautifully recreated home at CAMP has offered fans of all generations a truly memorable adventure to enjoy together.”

For more information visit camp.com and follow @campstores and hashtags: #BlueyxCAMP.

Photos courtesy of Bluey X CAMP