CAMP ASPEN Unpacks Its Trunk at Tootsies May 15-18 for Inaugural Women’s Collection
ELEVATED LOUNGEWEAR BRAND LAUNCHES IN HOUSTON WITH POP UP BENEFITING BO’S PLACE
Aspen, where scenic majesty is bookended by frozen winter wonderlands and sun-dappled summers that you can celebrate the destination year-round place with almost everything was, until recently, missing one special something: a premium and playful lifestyle brand to celebrate the destination year-round.
That void was the inspiration for a Houston sports entrepreneur’s foray into a new apparel line that embodies the spirit of this timelessly cool Colorado destination while playing into the whimsical nostalgia of sleepaway camps so deeply rooted within a sizable Texan contingent that has now made Aspen its home away from home.
Conceived by Patrick Ryan, Camp Aspen was born in December 2023 with an online capsule collection of unisex basics, including casual, comfy, but beautifully constructed, tees, caps, cashmere beanies, as well as fleece sherpas, hoodies and crewnecks.
With early success, including several item sellouts, Patrick has now turned the operational reins over to his sister Maidie Ryan, who serves as Camp Aspen’s president. “As with many friends, Patrick and I immediately fell in love with Aspen. From the vantage point of a Texan, it’s a place that just feels like home, which explains the lion’s share of commercial flights – along with a hefty private plane contingent –originating from Houston and Dallas.”
Each item features the brand’s snowleaf logo, which represents the juxtaposition of winter’s frosted beauty and the promise of summer. And each purchase is accompanied by the latest issue of the brand’s campzine, a stylish scrapbook of mostly real and sometimes imagined moments and memories that serve as a primer of sorts for what makes Aspen, Aspen.
The Camp Aspen team has spent the last several months refining expanded men’s and women’s elevated loungewear lines. Launching first are the women’s pieces with a collection titled “Elegant by Nature” making its debut at Tootsies – 2601 Westheimer Road in Houston’s Upper Kirby district – at a trunk show from May 15-18. The pop up will benefit Bo’s Place, the only free family bereavement grief support program of its kind in the Greater Houston area.
Highlights of the new women’s offerings, available online mid-summer, will include tanks, fitted tees, cashmere travel sets, sherpa vests, quarter-zip pullovers and bomber letterman jackets – all ideal for summer travels to cooler weather climates.
To shop or for more information, including future Texas trunk show dates, please visit campaspen.com.
Photos courtesy of Camp Aspen