Switch2Pure Goes from Pop-Up to Permanent Brick and Morter

Come discover this signature clean beauty and wellness retreat

Switch2Pure, a beauty and wellness brand founded by Estela Cockrell and known for its clean philosophy, signature product line, curated online shop, and experiential wellness pop-ups, is settling into its first permanent destination at 3601 W. Alabama Street, in the heart of Houston’s River Oaks district.

The location will hold it’s soft opening on February 20, 2020.

“Switch2Pure is thrilled to offer our very own retreat and expand our service-based offerings to clients. Customers will be able to experience a range of skin care and self-care products that are deeply rooted in pure, performance-based beauty, alongside our nutritional counseling and wellness products,” said Cockrell. “While we will continue to share Switch2Pure with pop-ups across the U.S., we are excited to engage with our Houston community on a more established and consistent level.”


Upon entering the 2,000+ square foot space, clients will step into a fresh and fun blush-hued haven designed by acclaimed architect Jesse Hager of Content Architecture. Reflecting Switch2Pure’s core ethos, details include eco-friendly and pure elements, as well as a golden glow accenting the space.

Located in the front, the impressive retail area has been thoughtfully designed with accordionstyle dimensional walls to showcase Switch2Pure’s signature skin care and body care products, which are formulated with natural, active ingredients including CBD, bakuchiol, hyaluronic acid, probiotics, sea kelp, turmeric, and activated charcoal.

All products meet the brand’s “Pure Promise” toxin-weeding database, are free of animal products and toxic synthetics, and are ecoconsciously packaged. Customers can also shop a curated selection of makeup, jewelry, and accessories from likeminded brands such as Fit Glow, Lily Lolo, and Lashfood, blend custom facial oil at the mixology station, and gather for self-service facials or parties at the glow bar.

In the four-room treatment area, unique services include CBD and Gua Sha facials, European-developed notox facial treatments, ozone and infrared saunas, organic spray tanning, and more.

Switch2Pure’s team of estheticians, beauty experts, and wellness gurus are all highly trained in clean, mindful beauty practices, and all treatments are custom-designed for clients.

Services also include private consults with Switch2Pure’s Wellness Director and functional nutritionists, who will help clients optimize their immunity with customized food plans and powerful nutraceuticals.


Switch2Pure is scheduling appointments now. Call or text 713.357.7773, or visit www.switch2pure.com for bookings and more information.