Designer, Kendra Scott Launches Inspired Charm Collection and Accessories to Jewelry Line

One of Texas’ Favorite Designers Evolves Offerings with Charms Collection 

Designed to be an extension of Kendra Scott’s customizable Color Bar™ experience, the new Collection will include more than 300 unique charms to reflect individual style 

KENDRA SCOTT photo courtesy of Kendra Scott

Austin-based fashion and lifestyle brand Kendra Scott launched its first charms collection further allowing customers to personalize their jewelry.


photo courtesy of Kendra Scott

The collection features more than 300 charms in six different suites including stones, symbols, letters and zodiac signs.

Kendra Scott is going beyond the classic charm bracelet, offering a variety of modern style bases, including adjustable necklaces, pinch cuffs, and hoop earrings unique to the collection.

“The beauty of charms is their power to make fashion feel very personal. It’s more than just a way to express your style – it’s a way to tell your story,” explained CEO, Designer and Philanthropist Kendra Scott.


The Kendra Scott Charms Collection is an exciting and organic expansion for the brand that empowers people to express their individual style and tell their own story.

By placing the power of storytelling into the hands of the customer, the brand is continuing to innovate by tapping into an unparalleled level of personalization.

The collection can be found at Kendra Scott stores nationwide, on, and at select international retailers, and features various styles and selections, including:

  • Me from A-Z – An assortment of alphabet charms.
  • Looking to the Stars – An assortment of zodiac charms.
  • Let’s Celebrate – an assortment of birth stone colors.
  • Tell Your Story – an assortment of symbols and charms to tell your story.
  • The Power of Stones – an assortment of healing stone charms.
  • You Do Good – An assortment of philanthropy charms that donate a percentage of the proceeds to causes close to Kendra Scott’s heart, including: Children (Sunburst): Children’s Miracle Network; Mothers and Families (MOP Nest): Ronald McDonald House; Heart Health (Pavé Heart): The HeartGift Foundation; Breast Cancer (Full Butterfly): Breast Cancer Research Foundation; Breast Cancer (Butterfly Wing): Breast Cancer Research Foundation; Home & Shelter (KS Medallion Key): Habitat for Humanity; The State of Texas (Shape of TX – Texas stores only): MD Anderson Cancer Center; University of Texas at Austin (Longhorn – Texas stores only): Women studying design and entrepreneurship at UT; and Metastatic Breast Cancer Charm Necklace: Inheritance of Hope


For more information on Kendra Scott and the new collection, visit and for up-to-date information and events, follow @kendrascott on Facebook, Twitter, and Instagram.


Kendra Scott is a leading fashion accessories brand inspired by the personal experiences, travel, and sense of community of its CEO and designer, Kendra Scott. Sold at premiere retailers including Neiman Marcus, Nordstrom, Bloomingdale’s, Selfridges and over 600 specialty boutiques worldwide, the brand boasts a thriving web business and numerous namesake stores across the country.

Kendra Scott is known for its kaleidoscope of beautiful accessories as well as the innovative and customizable Color Bar™ experience. As the brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, Philanthropy.

PHOTO CREDIT: Evie Sweeten unless otherwise noted